DIRECTV’s ‘Residential Experience’ Brings Focus Back to the TV with the Largest Selection of On Demand Programming for hotels Nationwide
16 March 2015
DIRECTV is returning the TV to its rightful place as the focal point for in-room entertainment by dramatically expanding the on-demand programming available through its Residential Experience (DRE) for hotels, taking the pressure off hotels’ Wi-Fi networks as guests spend less time watching video on their portable devices. The newly enhanced DRE also features a fully customizable “Welcome Screen” with cascading control at the brand and property levels to create a consistent digital presence across locations and promote hotel amenities and events.
Guests can have access to thousands of on-demand shows and movies available on DIRECTV’s at-home video-on-demand service, including newly released movies like they have at home (select titles available 28 days before Netflix and Redbox), at a low price. Additionally, guests can enjoy the same HBO and SHOWTIME offerings of on-demand movies and original series available on DIRECTV’s residential platform at no additional cost and without the need for the guest to subscribe or log-in.
DIRECTV’s new Guest Welcome Screen PRO is completely customizable by brand or property and can be personalized for guests to make them feel more welcome and appreciated. Hotels can also use the Welcome Screen to generate revenue through ad banners, and promote loyalty programs, hotel amenities and special events. The Welcome Screen is controlled in the cloud so it can be updated anytime, anywhere.
“With DRE’s expanded on-demand offering, hotel guests will have the same great viewing experience they have at home, including access to the same on-demand content offering from HBO and SHOWTIME, and popular series from DIRECTV,” said Mike Wittrock, senior vice president of Sales for DIRECTV. “DIRECTV’s Residential Experience enables us to deliver the industry’s best and most engaging programming content to the largest screen in the guest’s room – the TV.”
DRE, which is currently in over 2,000 locations across the country, will also offer hotel guests additional on-demand shows from popular television networks and DIRECTV exclusive original programming such as Kingdom and Rogue, again at no additional cost.
DRE’s groundbreaking, advanced hospitality entertainment features are now available to hotels over all wiring schemes (home-run or loop-thru/daisy chain) and are compatible with all HD televisions, no Pro:Idiom™ TVs required. Properties utilizing DRE will benefit from access to hundreds of HD channels and exclusive sports programming, like NFL SUNDAY TICKET, a user-friendly interactive program guide, guest messaging, folio review/express checkout and hotel Property Management System integration. DRE provides the best interactive guest experience, and now the largest selection of on-demand programming, offered in hotels nationwide without taxing a property’s Wi-Fi network.